Our ethos

Ava and Luc clothing is bright, fun (kids love wearing our stuff) and most importantly hard wearing and practical.  We expect  our clothing to be passed on to brothers, sisters, other relatives, friends etc. Our cotton is super soft, thick and really lasts, and our clothing is well made, so it will withstand countless washes and wearings.

We're not wanting to bang on about the fact that we are an organic and eco brand. We firmly believe that people should be free to make their own choices. However, we were astounded by a recent World Health Organisation figure that estimates 25 million people worldwide are poisoned by pesticides every year and 25% of the pesticides used in the world are sprayed in conventional cotton. Many chemicals used in conventional cotton farming were first developed for warfare. We ensure that our cotton is GOTS (Global Organic Textile Standard) certified. Dyes used are Oeko-Tex 100 certified (ecologically sound) and we use an ethical manufacturer in India who pay their staff a fair wage, do not demand ridiculously long hours and do not use child labour.